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Avant Garde Poster:Initial

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Description

Typography Poster (Initial Design)

Final Design: [link]

Font Face: Avant Garde
Software Used: Adobe Illustrator CS3

We were asked to design a poster that contains information about the typeface that was assigned to each of us. The font face that was assigned to me was Avant Garde.

For the design, I researched upon the different meanings of the word Avant Garde. I also researched on related terms such as minimalism and modernism. Through my research, I was got the idea of creating a design that had the feel of being advanced, modern but not too simple at the same time.

I had various layouts made in my thumbnails and it took quite a while to come up with the design that really had the “Avante Garde” feel in it. I made final design look futuristic, not too simple but not too cluttered in design as well.

As for the colors, I based my design on the signs found at the airport terminals. In relation to this, the history of the font Avant Garde was inspired from the image of an airport and a plane flying off towards the future. I also distributed the elements in a way such that the overall look of the poster would be balanced.
Image size
770x1190px 110.11 KB
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